Why Your Personal LinkedIn Brand Beats a Business Page Every Time

When it comes to LinkedIn, there’s often a debate: should you put your efforts into building up a company page, or into your own personal brand? The truth is, while business pages certainly have their place, it’s you – the person behind the posts – that people want to connect with.

People buy from people

It’s a bit of a cliché, but it’s also completely true: people buy from people. When you scroll through LinkedIn, you’re far more likely to engage with a post from an individual than one from a corporate page. Why? Because there’s a face, a voice, and a story behind it. A personal post feels human, relatable, and real.

Company pages can often come across as a little polished, a little “safe”. They’re designed to protect the brand, after all. But that polish can create distance. On the flip side, when you write as yourself, people can hear your personality, see your perspective, and connect with your experiences.

Trust is easier to build personally

We all know trust is key in business, and it’s far easier to build that trust as an individual. When you share insights, lessons learned, or even a glimpse behind the scenes of your work, your network starts to understand who you are and what you stand for. That authenticity builds credibility.

If someone trusts you, they’re much more likely to trust your business. In fact, many buyers would rather hear from a founder, leader, or employee on LinkedIn than follow faceless company updates.

Engagement follows authenticity

LinkedIn’s algorithm also favours people over pages. Personal posts often get more reach, more comments, and more visibility compared to company page updates. That means your message travels further, faster, when it comes from your own profile.

But beyond the algorithm, it’s human nature. We’re drawn to real voices, real opinions, and real people. That’s what sparks conversation – and conversation is where relationships start.

Business pages still matter – but they’re secondary

That’s not to say business pages are pointless. They’re useful as a digital shop window: a place for key info, updates, and a professional presence. But when it comes to sparking genuine engagement and growing your network, your personal brand should be front and centre.

How to make the most of your personal brand on LinkedIn

• Share stories, not just stats – People remember narratives, not numbers.

• Show personality – A touch of humour or honesty goes further than corporate jargon.

• Be consistent – Posting little and often keeps you visible without overwhelming your network.

• Engage with others – Commenting and interacting is just as powerful as posting.

Final word

Your LinkedIn company page might look smart, but your personal brand is what people will actually engage with. It’s where the conversations happen, where the trust is built, and where the real opportunities come from.

So don’t hide behind the logo – step out as you. That’s who people want to connect with.

Do you need help with your brand? Get in touch for help.